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Concept Project / Motion ad & landing page

Dayfold Movement

Make room for movement.

An energetic, approachable campaign for a fictional strength studio, from the first social post to the landing page.

Watch the ad Explore the landing page

Fictional brand. Dayfold Movement is a self-initiated concept by Pinebox Studio. The studio, people, and photography were created for this exercise. The film combines original motion graphics, AI concept photography, and an original instrumental beat. This campaign has not run, and no performance results are claimed.

The three Dayfold Movement social graphics, using cobalt, white, and coral backgrounds with bold headlines and studio photographs.
One identity, across motion, social graphics, and the website.

The motion ad

Made to move.

Make room for movement.

Sliding type makes room for a studio photograph. Two photo cards enter from opposite sides, an animated dumbbell reveals the equipment, and the folded-corner mark opens into the final invitation: explore the sessions. An original instrumental beat carries the transitions.

15 seconds · Vertical 1080 × 1920 · Original music · No spoken audio

Download the video

The visual direction

Built to feel like Dayfold.

Cobalt blue, coral, and crisp white. Barlow Condensed headlines, Manrope body type, a folded-corner mark, and square photo panels give the studio its own identity. The same ideas carry into the matching social graphics.

Dayfold’s cobalt blue Make room for movement graphic, with a blue mat photograph and an Explore the sessions button.
01 / Matching social graphic
Dayfold’s white Start with the basics graphic, with a dumbbell photograph and a See what’s involved button.
02 / Matching social graphic
Dayfold’s coral A look inside a session graphic, with a bright studio photograph and an Explore Dayfold Movement button.
03 / Matching social graphic

The next click

A clear place to begin.

The responsive landing page continues the campaign with an introduction to the sessions, a look at the studio, and answers to common questions. Short entrance animations respect reduced-motion preferences.

The demo is clearly labeled as fictional. Its sample inquiry form is disabled.

Explore the landing page
The working landing page / Desktop
Dayfold’s desktop landing page with an Approachable strength headline, cobalt type, and a bright studio photograph.
Dayfold’s mobile landing page with its concept disclosure, wordmark, and large Approachable strength headline.
The same identity, on mobile.

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